I turn ideas into content that grabs attention, builds trust, and makes people click, share, and buy fast. Rooted in street-smart strategy, sharp editing, and real results.

I turn ideas into content that grabs attention, builds trust, and makes people click, share, and buy fast. Rooted in street-smart strategy, sharp editing, and real results.

Services

$35 – $75/hr

Video Editing

TIkTok, Reels, Shorts

Full-length and short-form films

$35 – $75/hr

Video Editing

TikTok, Reels, Shorts

Full-length and short-form films

$35 – $75/hr

Video Editing

TIkTok, Reels, Shorts

Full-length and short-form films

$30 – $60/hr

Content Creation

On-cam content

Vlogs & skits

$30 – $60/hr

Content Creation

On-cam content

Vlogs & skits

$30 – $60/hr

Content Creation

On-cam content

Vlogs & skits

$50 – $100/hr

Creative Directing

Concept to shoot

Visual flow

$50 – $100/hr

Creative Directing

Concept to shoot

Visual flow

$50 – $100/hr

Creative Directing

Concept to shoot

Visual flow

$40 – $85/hr

Photography and Videography

Portraits, events, and brand visuals

Cinematic and engaging stories

$40 – $85/hr

Photography and Videography

Portraits, events, and brand visuals

Cinematic and engaging stories

$40 – $85/hr

Photography and Videography

Portraits, events, and brand visuals

Cinematic and engaging stories

$25 – $50/hr

Graphic Design

Infographic design

Typography

$25 – $50/hr

Graphic Design

Infographic design

Typography

$25 – $50/hr

Graphic Design

Infographic design

Typography

I'm JL Mallari a content creator, video editor, and creative strategist with a decade of experience. I’ve helped brands grow through story-driven content and scaled two businesses to eight-figure revenue within 24 months.

I'm JL Mallari a content creator, video editor, and creative strategist with a decade of experience helping brands grow through story-driven content. I also scaled two businesses to eight-figure revenue in just 24 months.

Experience

Download CV

Download CV

Download CV

2020 - 2025

Founder & CMO

The Street Market

  • Scaled the company to over 100+ employees and eight-figure annual revenue in less than two years

  • Spearheaded ₱750K in Meta ad spend over 5 years, reaching 7.3M accounts with 22.3M impressions at an average ₱32 CPM, while serving over 250+ B2B clients worldwide

  • Managed end-to-end e-commerce operations across multiple platforms, fulfilling 15,000 orders and generating over ₱10M in GMV (Gross Merchandise Value) over 3 years

2020 - 2025

Founder & CMO

The Street Market

  • Scaled the company to over 100+ employees and eight-figure annual revenue in less than two years

  • Spearheaded ₱750K in Meta ad spend over 5 years, reaching 7.3M accounts with 22.3M impressions at an average ₱32 CPM, while serving over 250+ B2B clients worldwide

  • Managed end-to-end e-commerce operations across multiple platforms, fulfilling 15,000 orders and generating over ₱10M in GMV (Gross Merchandise Value) over 3 years

2020 - 2025

Founder & CMO

The Street Market

  • Scaled the company to over 100+ employees and eight-figure annual revenue in less than two years

  • Spearheaded ₱750K in Meta ad spend over 5 years, reaching 7.3M accounts with 22.3M impressions at an average ₱32 CPM, while serving over 250+ B2B clients worldwide

  • Managed end-to-end e-commerce operations across multiple platforms, fulfilling 15,000 orders and generating over ₱10M in GMV (Gross Merchandise Value) over 3 years

2019 - 2024

Founder & CMO

The Street Studios

  • Built the studio into a leading provider of graduation and portrait photography, generating ₱700,000+ in monthly revenue while maintaining 10+ active brand partnerships

  • Directed creative production for over 10,000 clients over 3 years, primarily focused on graduation portraits

  • Managed a team of 20 across fast-paced operations, streamlining workflows from booking to post-production and increasing conversion rates

  • Achieved a 4.9/5 Google rating across 100+ reviews through consistent quality and client experience

2019 - 2024

Founder & CEO

The Street Studios

  • Built the studio into a leading provider of graduation and portrait photography, generating ₱700,000+ in monthly revenue while maintaining 10+ active brand partnerships

  • Directed creative production for over 10,000 clients over 3 years, primarily focused on graduation portraits

  • Managed a team of 20 across fast-paced operations, streamlining workflows from booking to post-production and increasing conversion rates

  • Achieved a 4.9/5 Google rating across 100+ reviews through consistent quality and client experience

2019 - 2024

Founder & CMO

The Street Studios

  • Built the studio into a leading provider of graduation and portrait photography, generating ₱700,000+ in monthly revenue while maintaining 10+ active brand partnerships

  • Directed creative production for over 10,000 clients over 3 years, primarily focused on graduation portraits

  • Managed a team of 20 across fast-paced operations, streamlining workflows from booking to post-production and increasing conversion rates

  • Achieved a 4.9/5 Google rating across 100+ reviews through consistent quality and client experience

2015 – Now

Video Producer & Marketing Consultant

JL Originals

  • Produced over 70+ story-driven video projects for brands, events, and academic institutions

  • Created 30+ short films and earned 20+ major awards across 15 local film festivals

  • Collaborated with various production teams for weddings and events, including Smartworks Creatives, Access Point, and more

2015 – Now

Video Producer & Marketing Consultant

JL Originals

  • Produced over 70+ story-driven video projects for brands, events, and academic institutions

  • Created 30+ short films and earned 20+ major awards across 15 local film festivals

  • Collaborated with various production teams for weddings and events, including Smartworks Creatives, Access Point, and more

2015 – Now

Video Producer & Marketing Consultant

JL Originals

  • Produced over 70+ story-driven video projects for brands, events, and academic institutions

  • Created 30+ short films and earned 20+ major awards across 15 local film festivals

  • Collaborated with various production teams for weddings and events, including Smartworks Creatives, Access Point, and more

2022 – 2023

Founder & Host

Flagship

  • Developed short-form content strategies for Instagram, Facebook, and TikTok — growing to 10K followers, 500K post likes, and 10M combined views in under 2 months

  • Collaborated with 20+ creatives, brand owners, and professionals and produced over 30+ hours of podcast content, driving audience engagement and community growth

  • Hosted “Flagship Friday,” featuring interviews with emerging voices and professionals across business and creative industries

2022 – 2023

Founder & Host

Flagship

  • Developed short-form content strategies for Instagram, Facebook, and TikTok — growing to 10K followers, 500K post likes, and 10M combined views in under 2 months

  • Collaborated with 20+ creatives, brand owners, and professionals and produced over 30+ hours of podcast content, driving audience engagement and community growth

  • Hosted “Flagship Friday,” featuring interviews with emerging voices and professionals across business and creative industries

2022 – 2023

Founder & Host

Flagship

  • Developed short-form content strategies for Instagram, Facebook, and TikTok — growing to 10K followers, 500K post likes, and 10M combined views in under 2 months

  • Collaborated with 20+ creatives, brand owners, and professionals and produced over 30+ hours of podcast content, driving audience engagement and community growth

  • Hosted “Flagship Friday,” featuring interviews with emerging voices and professionals across business and creative industries

2019 - 2020

Commercial Model

AbStar Talent Mgt. Inc

  • Models for national TV commercials and advertising campaigns

  • Works with top brands to deliver on-camera presence and versatility

  • Brings professionalism and adaptability to fast-paced production environments

2019 - 2020

Commercial Model

AbStar Talent Mgt. Inc

  • Models for national TV commercials and advertising campaigns

  • Works with top brands to deliver on-camera presence and versatility

  • Brings professionalism and adaptability to fast-paced production environments

2019 - 2020

Commercial Model

AbStar Talent Mgt. Inc

  • Models for national TV commercials and advertising campaigns

  • Works with top brands to deliver on-camera presence and versatility

  • Brings professionalism and adaptability to fast-paced production environments

2017 - 2020

Actor & Talent

CKAT

  • Portrays diverse characters in independent short films, feature-length films, and TV series

  • Works with leading production companies across the Philippines including ABS-CBN, Dreamscape, iWantTV, Viva Films, and CLTV36

  • Recruits local talent for casting in Pampanga-based productions

2017 - 2020

Actor & Talent

CKAT

  • Portrays diverse characters in independent short films, feature-length films, and TV series

  • Works with leading production companies across the Philippines including ABS-CBN, Dreamscape, iWantTV, Viva Films, and CLTV36

  • Recruits local talent for casting in Pampanga-based productions

2017 - 2020

Actor & Talent

CKAT

  • Portrays diverse characters in independent short films, feature-length films, and TV series

  • Works with leading production companies across the Philippines including ABS-CBN, Dreamscape, iWantTV, Viva Films, and CLTV36

  • Recruits local talent for casting in Pampanga-based productions

2015 - 2018

Theater Performer

The Music Studio

  • Year-round stage actor in annual musicals at SM Pampanga Cinema, performing 3 shows daily to a total audience of 1,500+

  • Strengthened stage presence, vocals, and choreography through high-pressure productions and over 300+ hours of workshops and rehearsals

  • Performed promotional recitals in malls to boost audience engagement and increase brand visibility for the company

2015 - 2018

Theater Performer

The Music Studio

  • Year-round stage actor in annual musicals at SM Pampanga Cinema, performing 3 shows daily to a total audience of 1,500+

  • Strengthened stage presence, vocals, and choreography through high-pressure productions and over 300+ hours of workshops and rehearsals

  • Performed promotional recitals in malls to boost audience engagement and increase brand visibility for the company

2015 - 2018

Theater Performer

The Music Studio

  • Year-round stage actor in annual musicals at SM Pampanga Cinema, performing 3 shows daily to a total audience of 1,500+

  • Strengthened stage presence, vocals, and choreography through high-pressure productions and over 300+ hours of workshops and rehearsals

  • Performed promotional recitals in malls to boost audience engagement and increase brand visibility for the company

2025 – Now

Amateur Boxer

Canto Boxing Gym

  • Trained competitively with an undefeated 5-0 record while balancing daily high-intensity training and creative work

  • Built discipline, strategic thinking, and mental resilience under pressure

  • Appointed team captain for leadership, focus, and performance consistency

2025 – Now

Amateur Boxer

Canto Boxing Gym

  • Trained competitively with an undefeated 5-0 record while balancing daily high-intensity training and creative work

  • Built discipline, strategic thinking, and mental resilience under pressure

  • Appointed team captain for leadership, focus, and performance consistency

2025 – Now

Amateur Boxer

Canto Boxing Gym

  • Trained competitively with an undefeated 5-0 record while balancing daily high-intensity training and creative work

  • Built discipline, strategic thinking, and mental resilience under pressure

  • Appointed team captain for leadership, focus, and performance consistency

Tools

Canva Pro

99%

Graphic design

Canva Pro

99%

Graphic design

Canva Pro

99%

Graphic design

Facebook

95%

Audience engagement

Facebook

95%

Audience engagement

Facebook

95%

Audience engagement

CapCut

90%

Viral content editing

CapCut

90%

Viral content editing

CapCut

90%

Viral content editing

Instagram

95%

Content creation

Instagram

95%

Content creation

Instagram

95%

Content creation

Premiere Pro

85%

Professional video editing

Premiere Pro

85%

Professional video editing

Premiere Pro

85%

Professional video editing

TikTok

85%

Community engagement

TikTok

85%

Community engagement

TikTok

85%

Community engagement

ChatGPT

85%

Copywriting & strategy

ChatGPT

85%

Copywriting & strategy

ChatGPT

85%

Copywriting & strategy

Ads Manager

85%

Paid ads and analytics

Ads Manager

85%

Paid ads and analytics

Ads Manager

85%

Paid ads and analytics

Shopee

80%

E-commerce operations

Shopee

80%

E-commerce operations

Shopee

80%

E-commerce operations

Meta Business Suite

83%

Social media management

Meta Business Suite

83%

Social media management

Meta Business Suite

83%

Social media management

Framer

80%

Interactive portfolio builder

Framer

80%

Interactive portfolio builder

Framer

80%

Interactive portfolio builder

Photoshop

75%

Image editing

Photoshop

75%

Image editing

Photoshop

75%

Image editing

Film & TV Appreances

Download CV

Download CV

Download CV

2021

"Onward" as Chris

FEU Film Society

Played lead role of Chris in a short film featured on Viddsee and shown in five film festivals. It earned over 20 nominations and several wins, including Best Actor. The film also competed at NIFFA 2021 in India.

2021

"Onward" — Chris

FEU Film Society

Played lead role of Chris in a short film featured on Viddsee and shown in five film festivals. It earned over 20 nominations and several wins, including Best Actor. The film also competed at NIFFA 2021 in India.

2021

"Onward" as Chris

FEU Film Society

Played lead role of Chris in a short film featured on Viddsee and shown in five film festivals. It earned over 20 nominations and several wins, including Best Actor. The film also competed at NIFFA 2021 in India.

2021

"2025" as Delivery Guy

Talahib Films

Directed and played a supporting role in a film that earned seven award nominations and won 2nd Best Film, Best Actor, and Best in Editing.

2021

"2025" — Delivery Guy

Talahib Films

Directed and played a supporting role in a film that earned seven award nominations and won 2nd Best Film, Best Actor, and Best in Editing.

2021

"2025" as Delivery Guy

Talahib Films

Directed and played a supporting role in a film that earned seven award nominations and won 2nd Best Film, Best Actor, and Best in Editing.

2020

"Beauty Queens" as Ronald

iWant TV

Appeared as Maxine Medina’s bully in this iWantTV mini-series.

2020

"Beauty Queens" — Ronald

iWant TV

Appeared as Maxine Medina’s bully in this iWantTV mini-series.

2020

"Beauty Queens" as Ronald

iWant TV

Appeared as Maxine Medina’s bully in this iWantTV mini-series.

2018 - 2019

Apperances as Talent

CKAT

Appeared in films such as Rainbow Sunset (2019), The Day After Valentine’s (2018), and Nakalimutan Ko Nang Kalimutan Ka (2018).

2018 - 2019

Apperances as Talent

CKAT

Appeared in films such as Rainbow Sunset (2019), The Day After Valentine’s (2018), and Nakalimutan Ko Nang Kalimutan Ka (2018).

2018 - 2019

Apperances as Talent

CKAT

Appeared in films such as Rainbow Sunset (2019), The Day After Valentine’s (2018), and Nakalimutan Ko Nang Kalimutan Ka (2018).

2019

"Black Lipstick" as TV Host

Obra Cinema

Short appearances in this mainstream feature film starring Kyline Alcantara.

2019

"Black Lipstick" — TV Host

Obra Cinema

Short appearances in this mainstream feature film starring Kyline Alcantara.

2019

"Black Lipstick" as TV Host

Obra Cinema

Short appearances in this mainstream feature film starring Kyline Alcantara.

2019

"In the Name of the Mother" as The Witness

HB Entertainment

Made several appearances in an iWantTV original series directed by acclaimed filmmaker Joel Lamangan.

2019

"In the Name of the Mother" — Witness

HB Entertainment

Made several appearances in an iWantTV original series directed by acclaimed filmmaker Joel Lamangan.

2019

"In the Name of the Mother" as The Witness

HB Entertainment

Made several appearances in an iWantTV original series directed by acclaimed filmmaker Joel Lamangan.

2019

"Project Feb 14" as Black Cloak

iWant TV

Appeared in multiple episodes of an iWantTV mini-series directed by Kapampangan filmmaker Jason Paul Laxamana.

2019

"Project Feb 14" — Black Cloak

iWant TV

Appeared in multiple episodes of an iWantTV mini-series directed by Kapampangan filmmaker Jason Paul Laxamana.

2019

"Project Feb 14" as Black Cloak

iWant TV

Appeared in multiple episodes of an iWantTV mini-series directed by Kapampangan filmmaker Jason Paul Laxamana.

2018

"Latay" as Noli

Sikat Productions

Debut in independent cinema, portraying Lovi Poe’s younger brother in a film recognized by several international film festivals.

2018

"Latay" — Noli

Sikat Productions

Debut in independent cinema, portraying Lovi Poe’s younger brother in a film recognized by several international film festivals.

2018

"Latay" as Noli

Sikat Productions

Debut in independent cinema, portraying Lovi Poe’s younger brother in a film recognized by several international film festivals.

2017

"Outsider" as Jay

KaCiMov

Landed my first lead role in a film and received a Best Actor nomination at CineKabalen Film Festival 2017.

2017

"Outsider" — Jay

KaCiMov

Landed my first lead role in a film and received a Best Actor nomination at CineKabalen Film Festival 2017.

2017

"Outsider" as Jay

KaCiMov

Landed my first lead role in a film and received a Best Actor nomination at CineKabalen Film Festival 2017.

2015

"Kwentong Wagi" as John

CLTV36

Portrayed a young version of a successful entrepreneur in a televised feature on CLTV36’s Kwentong Wagi segment

2015

"Kwentong Wagi" — John

CLTV36

Portrayed a young version of a successful entrepreneur in a televised feature on CLTV36’s Kwentong Wagi segment.

2015

"Kwentong Wagi" as John

CLTV36

Portrayed a young version of a successful entrepreneur in a televised feature on CLTV36’s Kwentong Wagi segment

Performed in lead and supporting roles across school, commercial, and community theater. Built strong stage skills through annual musicals and live productions.

Performed lead and supporting roles in school and commercial theater, building strong stage skills through live musicals.

Performed in lead and supporting roles across school, commercial, and community theater. Built strong stage skills through annual musicals and live productions.

Theater & Musical Productions

2017

Troy — High School Musical

Lead Role

Commercial Theater

2017

Troy — High School Musical

Lead Role

Commercial Theater

2017

Troy — High School Musical

Lead Role

Commercial Theater

2017

Warbucks — Annie (musical)

Lead Role

Commercial Theater

2017

Warbucks — Annie (musical)

Lead Role

Commercial Theater

2017

Warbucks — Annie (musical)

Lead Role

Commercial Theater

2017

Chris — Miss Saigon

Lead Role

University Theater

2017

Chris — Miss Saigon

Lead Role

University Theater

2017

Chris — Miss Saigon

Lead Role

University Theater

2016

Kenickie — Grease

Lead Role

University Theater

2016

Kenickie — Grease

Lead Role

Commercial Theater

2016

Kenickie — Grease

Lead Role

University Theater

2016

Duke — Frozen

Supporting Role

Commercial Theater

2016

Duke — Frozen

Supporting Role

Commercial Theater

2016

Duke — Frozen

Supporting Role

Commercial Theater

2015

Narrator — Into the Woods

Supporting Role

Theater Organization and Program

2015

Narrator — Into the Woods

Supporting Role

School Organization and Program

2015

Narrator — Into the Woods

Supporting Role

Theater Organization and Program

2015

Jean Valjean — Les Misérables

Lead Role

Community Workshop

2015

Jean Valjean — Les Misérables

Lead Role

Community Workshop

2015

Jean Valjean — Les Misérables

Lead Role

Community Workshop

Awards

FAQs

What kind of clients do you typically work with?
icon

I work with a diverse range of clients—from startups and personal brands to established companies, schools, and organizations. Whether you're building from scratch or evolving an existing identity, I collaborate closely to craft stories and visuals that resonate with your audience.

What services do you offer?
icon

I offer creative direction, video production, brand storytelling, and digital marketing tailored for brands, schools, and organizations. My services also include content creation, social media strategy, and campaign development. If you’re looking to elevate your message through compelling visuals and clear strategy, I provide consultations and audits to help guide your next move.

How long does a typical project take?
icon

Timelines depend on the type and scale of the project. Branded content and marketing campaigns usually take 1–3 weeks, while video productions and full creative projects can range from 3–6 weeks. After our initial consultation, I’ll share a clear timeline tailored to your goals and deadlines.

What is your pricing structure?
icon

Pricing varies depending on the type, scale, and requirements of the project. Once we’ve discussed your objectives and creative needs, I’ll provide a customized quote with clear deliverables, timelines, and optional add-ons to fit your budget and vision.

Can you help improve or rebrand our existing content or campaign?
icon

Absolutely. Whether you need a fresh take on your brand story, updated visuals, or a full content overhaul, I can step in to elevate your current materials while keeping your core identity intact.

Do you offer ongoing support after launch?
icon

Yes. I offer ongoing support for content updates, marketing strategy, campaign adjustments, or creative enhancements. Whether it's a one-time tweak or long-term collaboration, I'm here to keep your project evolving and effective.

What kind of clients do you typically work with?
icon

I work with a diverse range of clients—from startups and personal brands to established companies, schools, and organizations. Whether you're building from scratch or evolving an existing identity, I collaborate closely to craft stories and visuals that resonate with your audience.

What services do you offer?
icon

I offer creative direction, video production, brand storytelling, and digital marketing tailored for brands, schools, and organizations. My services also include content creation, social media strategy, and campaign development. If you’re looking to elevate your message through compelling visuals and clear strategy, I provide consultations and audits to help guide your next move.

How long does a typical project take?
icon

Timelines depend on the type and scale of the project. Branded content and marketing campaigns usually take 1–3 weeks, while video productions and full creative projects can range from 3–6 weeks. After our initial consultation, I’ll share a clear timeline tailored to your goals and deadlines.

What is your pricing structure?
icon

Pricing varies depending on the type, scale, and requirements of the project. Once we’ve discussed your objectives and creative needs, I’ll provide a customized quote with clear deliverables, timelines, and optional add-ons to fit your budget and vision.

Can you help improve or rebrand our existing content or campaign?
icon

Absolutely. Whether you need a fresh take on your brand story, updated visuals, or a full content overhaul, I can step in to elevate your current materials while keeping your core identity intact.

Do you offer ongoing support after launch?
icon

Yes. I offer ongoing support for content updates, marketing strategy, campaign adjustments, or creative enhancements. Whether it's a one-time tweak or long-term collaboration, I'm here to keep your project evolving and effective.

What kind of clients do you typically work with?
icon

I work with a diverse range of clients—from startups and personal brands to established companies, schools, and organizations. Whether you're building from scratch or evolving an existing identity, I collaborate closely to craft stories and visuals that resonate with your audience.

What services do you offer?
icon

I offer creative direction, video production, brand storytelling, and digital marketing tailored for brands, schools, and organizations. My services also include content creation, social media strategy, and campaign development. If you’re looking to elevate your message through compelling visuals and clear strategy, I provide consultations and audits to help guide your next move.

How long does a typical project take?
icon

Timelines depend on the type and scale of the project. Branded content and marketing campaigns usually take 1–3 weeks, while video productions and full creative projects can range from 3–6 weeks. After our initial consultation, I’ll share a clear timeline tailored to your goals and deadlines.

What is your pricing structure?
icon

Pricing varies depending on the type, scale, and requirements of the project. Once we’ve discussed your objectives and creative needs, I’ll provide a customized quote with clear deliverables, timelines, and optional add-ons to fit your budget and vision.

Can you help improve or rebrand our existing content or campaign?
icon

Absolutely. Whether you need a fresh take on your brand story, updated visuals, or a full content overhaul, I can step in to elevate your current materials while keeping your core identity intact.

Do you offer ongoing support after launch?
icon

Yes. I offer ongoing support for content updates, marketing strategy, campaign adjustments, or creative enhancements. Whether it's a one-time tweak or long-term collaboration, I'm here to keep your project evolving and effective.

Get in touch

Whether you're looking to collaborate, start a new project, or simply connect. I’d love to hear from you.

jlmallari.business@gmail.com

Get in touch

Whether you're looking to collaborate, start a new project, or simply connect. I’d love to hear from you.

jlmallari.business@gmail.com

Get in touch

Whether you're looking to collaborate, start a new project, or simply connect. I’d love to hear from you.

jlmallari.business@gmail.com