I turn ideas into content that grabs attention, builds trust, and makes people click, share, and buy — fast. Rooted in street-smart strategy, sharp editing, and real results.
I turn ideas into content that grabs attention, builds trust, and makes people click, share, and buy — fast. Rooted in street-smart strategy, sharp editing, and real results.
Services
$35 – $75/hr
Video Editing
TIkTok, Reels, Shorts
Full-length and short-form films
$35 – $75/hr
Video Editing
TikTok, Reels, Shorts
Full-length and short-form films
$35 – $75/hr
Video Editing
TIkTok, Reels, Shorts
Full-length and short-form films
$30 – $60/hr
Content Creation
On-cam content
Vlogs & skits
$30 – $60/hr
Content Creation
On-cam content
Vlogs & skits
$30 – $60/hr
Content Creation
On-cam content
Vlogs & skits
$50 – $100/hr
Creative Directing
Concept to shoot
Visual flow
$50 – $100/hr
Creative Directing
Concept to shoot
Visual flow
$50 – $100/hr
Creative Directing
Concept to shoot
Visual flow
$40 – $85/hr
Photography and Videography
Portraits, events, and brand visuals
Cinematic and engaging stories
$40 – $85/hr
Photography and Videography
Portraits, events, and brand visuals
Cinematic and engaging stories
$40 – $85/hr
Photography and Videography
Portraits, events, and brand visuals
Cinematic and engaging stories
$25 – $50/hr
Graphic Design
Infographic design
Typography
$25 – $50/hr
Graphic Design
Infographic design
Typography
$25 – $50/hr
Graphic Design
Infographic design
Typography






I'm JL Mallari — a content creator, video editor, and creative strategist with a decade of experience. I’ve helped brands grow through story-driven content and scaled two businesses to eight-figure revenue within 24 months.
I'm JL Mallari — a content creator, video editor, and creative strategist with a decade of experience helping brands grow through story-driven content. I also scaled two businesses to eight-figure revenue in just 24 months.
2020 - 2025
Founder & CMO
The Street Market
Scaled the company to over 100+ employees and eight-figure annual revenue in less than two years
Spearheaded ₱750K in Meta ad spend over 5 years, reaching 7.3M accounts with 22.3M impressions at an average ₱32 CPM, while serving over 250+ B2B clients worldwide
Managed end-to-end e-commerce operations across multiple platforms, fulfilling 15,000 orders and generating over ₱10M in GMV (Gross Merchandise Value) over 3 years
2020 - 2025
Founder & CMO
The Street Market
Scaled the company to over 100+ employees and eight-figure annual revenue in less than two years
Spearheaded ₱750K in Meta ad spend over 5 years, reaching 7.3M accounts with 22.3M impressions at an average ₱32 CPM, while serving over 250+ B2B clients worldwide
Managed end-to-end e-commerce operations across multiple platforms, fulfilling 15,000 orders and generating over ₱10M in GMV (Gross Merchandise Value) over 3 years
2020 - 2025
Founder & CMO
The Street Market
Scaled the company to over 100+ employees and eight-figure annual revenue in less than two years
Spearheaded ₱750K in Meta ad spend over 5 years, reaching 7.3M accounts with 22.3M impressions at an average ₱32 CPM, while serving over 250+ B2B clients worldwide
Managed end-to-end e-commerce operations across multiple platforms, fulfilling 15,000 orders and generating over ₱10M in GMV (Gross Merchandise Value) over 3 years
2019 - 2024
Founder & CMO
The Street Studios
Built the studio into a leading provider of graduation and portrait photography, generating ₱700,000+ in monthly revenue while maintaining 10+ active brand partnerships
Directed creative production for over 10,000 clients over 3 years, primarily focused on graduation portraits
Managed a team of 20 across fast-paced operations, streamlining workflows from booking to post-production and increasing conversion rates
Achieved a 4.9/5 Google rating across 100+ reviews through consistent quality and client experience
2019 - 2024
Founder & CEO
The Street Studios
Built the studio into a leading provider of graduation and portrait photography, generating ₱700,000+ in monthly revenue while maintaining 10+ active brand partnerships
Directed creative production for over 10,000 clients over 3 years, primarily focused on graduation portraits
Managed a team of 20 across fast-paced operations, streamlining workflows from booking to post-production and increasing conversion rates
Achieved a 4.9/5 Google rating across 100+ reviews through consistent quality and client experience
2019 - 2024
Founder & CMO
The Street Studios
Built the studio into a leading provider of graduation and portrait photography, generating ₱700,000+ in monthly revenue while maintaining 10+ active brand partnerships
Directed creative production for over 10,000 clients over 3 years, primarily focused on graduation portraits
Managed a team of 20 across fast-paced operations, streamlining workflows from booking to post-production and increasing conversion rates
Achieved a 4.9/5 Google rating across 100+ reviews through consistent quality and client experience
2015 – Now
Video Producer & Marketing Consultant
JL Originals
Produced over 70+ story-driven video projects for brands, events, and academic institutions
Created 30+ short films and earned 20+ major awards across 15 local film festivals
Collaborated with various production teams for weddings and events, including Smartworks Creatives, Access Point, and more
2015 – Now
Video Producer & Marketing Consultant
JL Originals
Produced over 70+ story-driven video projects for brands, events, and academic institutions
Created 30+ short films and earned 20+ major awards across 15 local film festivals
Collaborated with various production teams for weddings and events, including Smartworks Creatives, Access Point, and more
2015 – Now
Video Producer & Marketing Consultant
JL Originals
Produced over 70+ story-driven video projects for brands, events, and academic institutions
Created 30+ short films and earned 20+ major awards across 15 local film festivals
Collaborated with various production teams for weddings and events, including Smartworks Creatives, Access Point, and more
2022 – 2023
Founder & Host
Flagship
Developed short-form content strategies for Instagram, Facebook, and TikTok — growing to 10K followers, 500K post likes, and 10M combined views in under 2 months
Collaborated with 20+ creatives, brand owners, and professionals and produced over 30+ hours of podcast content, driving audience engagement and community growth
Hosted “Flagship Friday,” featuring interviews with emerging voices and professionals across business and creative industries
2022 – 2023
Founder & Host
Flagship
Developed short-form content strategies for Instagram, Facebook, and TikTok — growing to 10K followers, 500K post likes, and 10M combined views in under 2 months
Collaborated with 20+ creatives, brand owners, and professionals and produced over 30+ hours of podcast content, driving audience engagement and community growth
Hosted “Flagship Friday,” featuring interviews with emerging voices and professionals across business and creative industries
2022 – 2023
Founder & Host
Flagship
Developed short-form content strategies for Instagram, Facebook, and TikTok — growing to 10K followers, 500K post likes, and 10M combined views in under 2 months
Collaborated with 20+ creatives, brand owners, and professionals and produced over 30+ hours of podcast content, driving audience engagement and community growth
Hosted “Flagship Friday,” featuring interviews with emerging voices and professionals across business and creative industries
2019 - 2020
Commercial Model
AbStar Talent Mgt. Inc
Models for national TV commercials and advertising campaigns
Works with top brands to deliver on-camera presence and versatility
Brings professionalism and adaptability to fast-paced production environments
2019 - 2020
Commercial Model
AbStar Talent Mgt. Inc
Models for national TV commercials and advertising campaigns
Works with top brands to deliver on-camera presence and versatility
Brings professionalism and adaptability to fast-paced production environments
2019 - 2020
Commercial Model
AbStar Talent Mgt. Inc
Models for national TV commercials and advertising campaigns
Works with top brands to deliver on-camera presence and versatility
Brings professionalism and adaptability to fast-paced production environments
2017 - 2020
Actor & Talent
CKAT
Portrays diverse characters in independent short films, feature-length films, and TV series
Works with leading production companies across the Philippines including ABS-CBN, Dreamscape, iWantTV, Viva Films, and CLTV36
Recruits local talent for casting in Pampanga-based productions
2017 - 2020
Actor & Talent
CKAT
Portrays diverse characters in independent short films, feature-length films, and TV series
Works with leading production companies across the Philippines including ABS-CBN, Dreamscape, iWantTV, Viva Films, and CLTV36
Recruits local talent for casting in Pampanga-based productions
2017 - 2020
Actor & Talent
CKAT
Portrays diverse characters in independent short films, feature-length films, and TV series
Works with leading production companies across the Philippines including ABS-CBN, Dreamscape, iWantTV, Viva Films, and CLTV36
Recruits local talent for casting in Pampanga-based productions
2015 - 2018
Theater Performer
The Music Studio
Year-round stage actor in annual musicals at SM Pampanga Cinema, performing 3 shows daily to a total audience of 1,500+
Strengthened stage presence, vocals, and choreography through high-pressure productions and over 300+ hours of workshops and rehearsals
Performed promotional recitals in malls to boost audience engagement and increase brand visibility for the company
2015 - 2018
Theater Performer
The Music Studio
Year-round stage actor in annual musicals at SM Pampanga Cinema, performing 3 shows daily to a total audience of 1,500+
Strengthened stage presence, vocals, and choreography through high-pressure productions and over 300+ hours of workshops and rehearsals
Performed promotional recitals in malls to boost audience engagement and increase brand visibility for the company
2015 - 2018
Theater Performer
The Music Studio
Year-round stage actor in annual musicals at SM Pampanga Cinema, performing 3 shows daily to a total audience of 1,500+
Strengthened stage presence, vocals, and choreography through high-pressure productions and over 300+ hours of workshops and rehearsals
Performed promotional recitals in malls to boost audience engagement and increase brand visibility for the company
2025 – Now
Amateur Boxer
Canto Boxing Gym
Trained competitively with an undefeated 5-0 record while balancing daily high-intensity training and creative work
Built discipline, strategic thinking, and mental resilience under pressure
Appointed team captain for leadership, focus, and performance consistency
2025 – Now
Amateur Boxer
Canto Boxing Gym
Trained competitively with an undefeated 5-0 record while balancing daily high-intensity training and creative work
Built discipline, strategic thinking, and mental resilience under pressure
Appointed team captain for leadership, focus, and performance consistency
2025 – Now
Amateur Boxer
Canto Boxing Gym
Trained competitively with an undefeated 5-0 record while balancing daily high-intensity training and creative work
Built discipline, strategic thinking, and mental resilience under pressure
Appointed team captain for leadership, focus, and performance consistency
Tools

Canva Pro
99%
Graphic design

Canva Pro
99%
Graphic design

Canva Pro
99%
Graphic design

95%
Audience engagement

95%
Audience engagement

95%
Audience engagement

CapCut
90%
Viral content editing

CapCut
90%
Viral content editing

CapCut
90%
Viral content editing

95%
Content creation

95%
Content creation

95%
Content creation

Premiere Pro
85%
Professional video editing

Premiere Pro
85%
Professional video editing

Premiere Pro
85%
Professional video editing

TikTok
85%
Community engagement

TikTok
85%
Community engagement

TikTok
85%
Community engagement

ChatGPT
85%
Copywriting & strategy

ChatGPT
85%
Copywriting & strategy

ChatGPT
85%
Copywriting & strategy

Ads Manager
85%
Paid ads and analytics

Ads Manager
85%
Paid ads and analytics

Ads Manager
85%
Paid ads and analytics

Shopee
80%
E-commerce operations

Shopee
80%
E-commerce operations

Shopee
80%
E-commerce operations

Meta Business Suite
83%
Social media management

Meta Business Suite
83%
Social media management

Meta Business Suite
83%
Social media management

Framer
80%
Interactive portfolio builder

Framer
80%
Interactive portfolio builder

Framer
80%
Interactive portfolio builder

Photoshop
75%
Image editing

Photoshop
75%
Image editing

Photoshop
75%
Image editing
2021
"Onward" as Chris
FEU Film Society
Played lead role of Chris in a short film featured on Viddsee and shown in five film festivals. It earned over 20 nominations and several wins, including Best Actor. The film also competed at NIFFA 2021 in India.
2021
"Onward" — Chris
FEU Film Society
Played lead role of Chris in a short film featured on Viddsee and shown in five film festivals. It earned over 20 nominations and several wins, including Best Actor. The film also competed at NIFFA 2021 in India.
2021
"Onward" as Chris
FEU Film Society
Played lead role of Chris in a short film featured on Viddsee and shown in five film festivals. It earned over 20 nominations and several wins, including Best Actor. The film also competed at NIFFA 2021 in India.
2021
"2025" as Delivery Guy
Talahib Films
Directed and played a supporting role in a film that earned seven award nominations and won 2nd Best Film, Best Actor, and Best in Editing.
2021
"2025" — Delivery Guy
Talahib Films
Directed and played a supporting role in a film that earned seven award nominations and won 2nd Best Film, Best Actor, and Best in Editing.
2021
"2025" as Delivery Guy
Talahib Films
Directed and played a supporting role in a film that earned seven award nominations and won 2nd Best Film, Best Actor, and Best in Editing.
2020
"Beauty Queens" as Ronald
iWant TV
Appeared as Maxine Medina’s bully in this iWantTV mini-series.
2020
"Beauty Queens" — Ronald
iWant TV
Appeared as Maxine Medina’s bully in this iWantTV mini-series.
2020
"Beauty Queens" as Ronald
iWant TV
Appeared as Maxine Medina’s bully in this iWantTV mini-series.
2018 - 2019
Apperances as Talent
CKAT
Appeared in films such as Rainbow Sunset (2019), The Day After Valentine’s (2018), and Nakalimutan Ko Nang Kalimutan Ka (2018).
2018 - 2019
Apperances as Talent
CKAT
Appeared in films such as Rainbow Sunset (2019), The Day After Valentine’s (2018), and Nakalimutan Ko Nang Kalimutan Ka (2018).
2018 - 2019
Apperances as Talent
CKAT
Appeared in films such as Rainbow Sunset (2019), The Day After Valentine’s (2018), and Nakalimutan Ko Nang Kalimutan Ka (2018).
2019
"Black Lipstick" as TV Host
Obra Cinema
Short appearances in this mainstream feature film starring Kyline Alcantara.
2019
"Black Lipstick" — TV Host
Obra Cinema
Short appearances in this mainstream feature film starring Kyline Alcantara.
2019
"Black Lipstick" as TV Host
Obra Cinema
Short appearances in this mainstream feature film starring Kyline Alcantara.
2019
"In the Name of the Mother" as The Witness
HB Entertainment
Made several appearances in an iWantTV original series directed by acclaimed filmmaker Joel Lamangan.
2019
"In the Name of the Mother" — Witness
HB Entertainment
Made several appearances in an iWantTV original series directed by acclaimed filmmaker Joel Lamangan.
2019
"In the Name of the Mother" as The Witness
HB Entertainment
Made several appearances in an iWantTV original series directed by acclaimed filmmaker Joel Lamangan.
2019
"Project Feb 14" as Black Cloak
iWant TV
Appeared in multiple episodes of an iWantTV mini-series directed by Kapampangan filmmaker Jason Paul Laxamana.
2019
"Project Feb 14" — Black Cloak
iWant TV
Appeared in multiple episodes of an iWantTV mini-series directed by Kapampangan filmmaker Jason Paul Laxamana.
2019
"Project Feb 14" as Black Cloak
iWant TV
Appeared in multiple episodes of an iWantTV mini-series directed by Kapampangan filmmaker Jason Paul Laxamana.
2018
"Latay" as Noli
Sikat Productions
Debut in independent cinema, portraying Lovi Poe’s younger brother in a film recognized by several international film festivals.
2018
"Latay" — Noli
Sikat Productions
Debut in independent cinema, portraying Lovi Poe’s younger brother in a film recognized by several international film festivals.
2018
"Latay" as Noli
Sikat Productions
Debut in independent cinema, portraying Lovi Poe’s younger brother in a film recognized by several international film festivals.
2017
"Outsider" as Jay
KaCiMov
Landed my first lead role in a film and received a Best Actor nomination at CineKabalen Film Festival 2017.
2017
"Outsider" — Jay
KaCiMov
Landed my first lead role in a film and received a Best Actor nomination at CineKabalen Film Festival 2017.
2017
"Outsider" as Jay
KaCiMov
Landed my first lead role in a film and received a Best Actor nomination at CineKabalen Film Festival 2017.
2015
"Kwentong Wagi" as John
CLTV36
Portrayed a young version of a successful entrepreneur in a televised feature on CLTV36’s Kwentong Wagi segment
2015
"Kwentong Wagi" — John
CLTV36
Portrayed a young version of a successful entrepreneur in a televised feature on CLTV36’s Kwentong Wagi segment.
2015
"Kwentong Wagi" as John
CLTV36
Portrayed a young version of a successful entrepreneur in a televised feature on CLTV36’s Kwentong Wagi segment
Performed in lead and supporting roles across school, commercial, and community theater. Built strong stage skills through annual musicals and live productions.
Performed lead and supporting roles in school and commercial theater, building strong stage skills through live musicals.
Performed in lead and supporting roles across school, commercial, and community theater. Built strong stage skills through annual musicals and live productions.
Theater & Musical Productions
2017
Troy — High School Musical
Lead Role
Commercial Theater
2017
Troy — High School Musical
Lead Role
Commercial Theater
2017
Troy — High School Musical
Lead Role
Commercial Theater
2017
Warbucks — Annie (musical)
Lead Role
Commercial Theater
2017
Warbucks — Annie (musical)
Lead Role
Commercial Theater
2017
Warbucks — Annie (musical)
Lead Role
Commercial Theater
2017
Chris — Miss Saigon
Lead Role
University Theater
2017
Chris — Miss Saigon
Lead Role
University Theater
2017
Chris — Miss Saigon
Lead Role
University Theater
2016
Kenickie — Grease
Lead Role
University Theater
2016
Kenickie — Grease
Lead Role
Commercial Theater
2016
Kenickie — Grease
Lead Role
University Theater
2016
Duke — Frozen
Supporting Role
Commercial Theater
2016
Duke — Frozen
Supporting Role
Commercial Theater
2016
Duke — Frozen
Supporting Role
Commercial Theater
2015
Narrator — Into the Woods
Supporting Role
Theater Organization and Program
2015
Narrator — Into the Woods
Supporting Role
School Organization and Program
2015
Narrator — Into the Woods
Supporting Role
Theater Organization and Program
2015
Jean Valjean — Les Misérables
Lead Role
Community Workshop
2015
Jean Valjean — Les Misérables
Lead Role
Community Workshop
2015
Jean Valjean — Les Misérables
Lead Role
Community Workshop
Awards
FAQs
I work with a diverse range of clients—from startups and personal brands to established companies, schools, and organizations. Whether you're building from scratch or evolving an existing identity, I collaborate closely to craft stories and visuals that resonate with your audience.
I offer creative direction, video production, brand storytelling, and digital marketing tailored for brands, schools, and organizations. My services also include content creation, social media strategy, and campaign development. If you’re looking to elevate your message through compelling visuals and clear strategy, I provide consultations and audits to help guide your next move.
Timelines depend on the type and scale of the project. Branded content and marketing campaigns usually take 1–3 weeks, while video productions and full creative projects can range from 3–6 weeks. After our initial consultation, I’ll share a clear timeline tailored to your goals and deadlines.
Pricing varies depending on the type, scale, and requirements of the project. Once we’ve discussed your objectives and creative needs, I’ll provide a customized quote with clear deliverables, timelines, and optional add-ons to fit your budget and vision.
Absolutely. Whether you need a fresh take on your brand story, updated visuals, or a full content overhaul, I can step in to elevate your current materials while keeping your core identity intact.
Yes. I offer ongoing support for content updates, marketing strategy, campaign adjustments, or creative enhancements. Whether it's a one-time tweak or long-term collaboration, I'm here to keep your project evolving and effective.
I work with a diverse range of clients—from startups and personal brands to established companies, schools, and organizations. Whether you're building from scratch or evolving an existing identity, I collaborate closely to craft stories and visuals that resonate with your audience.
I offer creative direction, video production, brand storytelling, and digital marketing tailored for brands, schools, and organizations. My services also include content creation, social media strategy, and campaign development. If you’re looking to elevate your message through compelling visuals and clear strategy, I provide consultations and audits to help guide your next move.
Timelines depend on the type and scale of the project. Branded content and marketing campaigns usually take 1–3 weeks, while video productions and full creative projects can range from 3–6 weeks. After our initial consultation, I’ll share a clear timeline tailored to your goals and deadlines.
Pricing varies depending on the type, scale, and requirements of the project. Once we’ve discussed your objectives and creative needs, I’ll provide a customized quote with clear deliverables, timelines, and optional add-ons to fit your budget and vision.
Absolutely. Whether you need a fresh take on your brand story, updated visuals, or a full content overhaul, I can step in to elevate your current materials while keeping your core identity intact.
Yes. I offer ongoing support for content updates, marketing strategy, campaign adjustments, or creative enhancements. Whether it's a one-time tweak or long-term collaboration, I'm here to keep your project evolving and effective.
I work with a diverse range of clients—from startups and personal brands to established companies, schools, and organizations. Whether you're building from scratch or evolving an existing identity, I collaborate closely to craft stories and visuals that resonate with your audience.
I offer creative direction, video production, brand storytelling, and digital marketing tailored for brands, schools, and organizations. My services also include content creation, social media strategy, and campaign development. If you’re looking to elevate your message through compelling visuals and clear strategy, I provide consultations and audits to help guide your next move.
Timelines depend on the type and scale of the project. Branded content and marketing campaigns usually take 1–3 weeks, while video productions and full creative projects can range from 3–6 weeks. After our initial consultation, I’ll share a clear timeline tailored to your goals and deadlines.
Pricing varies depending on the type, scale, and requirements of the project. Once we’ve discussed your objectives and creative needs, I’ll provide a customized quote with clear deliverables, timelines, and optional add-ons to fit your budget and vision.
Absolutely. Whether you need a fresh take on your brand story, updated visuals, or a full content overhaul, I can step in to elevate your current materials while keeping your core identity intact.
Yes. I offer ongoing support for content updates, marketing strategy, campaign adjustments, or creative enhancements. Whether it's a one-time tweak or long-term collaboration, I'm here to keep your project evolving and effective.